Canyon, a dynamically growing brand of mobile accessories, computer gadgets and wearables, unveils its new brand identity, redesigned logo, and a slogan. The changes are appealing to the audience of young people with a clear and simple motto of nowadays: “You can!”

  • You can be yourself without aiming to impress others!
  • You can join the tribe of mindful consumers!
  • You can throw away imposed body standards - your body is your business!
  • You can care about the environment and live an eco-friendly life!